Scope: Data collection, discovery, user need analysis
Purpose: To deeply understand the people, systems, and environments you’re designing for
 Activities
- Stakeholder interviews (1-on-1 and/or group)
- Contextual inquiry and ethnographic observation
- User personas and behavior mapping
- Pain point and aspirations discovery
- Cultural or ecological immersion (if relevant)
Deliverables
- Empathy Map (visual + written)
- Stakeholder Map (power, influence, interest)
- Discovery Report (key insights, quotes, themes)
- Preliminary User Journey Map
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